How to lose your trademark.

You go through the entire arduous trademark process, you've been granted the trademark and you've received your pretty little certificate in the mail. You're all done but the framing, right?

Well, yes....

And no.

Business is all about juggling.  I hate to add
another item to the already crowded
"to do" list, but it's no fun to get it wrong...
 

For now, you've got nothing to do but to enjoy being a trademark holder. You need to defend your mark to keep it strong, but assuming that no one tries to infringe your mark, you're golden.

So what the heck am I talking about?

I'm talking about the requirements of Sections 8, 9 and 15 of the Trademark Act.

Did your brain just screech to a halt?

Wait a second! Don't hyperventilate.

I know you don't know what I'm talking about. I'm about to explain... Sheesh!