One of my favorites that I keep hearing over and over again is that people believe that you can use any copyrighted work that you want as long as you give credit to the original author.
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| Don't cry about it... You still can't steal other people's copyrighted work. (and, yes, I did pay for this image) |
I've said this before, but I'll say it again since it bears repeating. Any original expression fixed in a tangible medium is protected by copyright. There are very few exceptions to that rule. (And for my international friends, this applies not only to United States law. The Berne Convention, the Universal Copyright Convention and the WIPO treaties subject member nations to the same requirements when using works that enjoy copyright protection under U.S. law.)
Copyright holders have certain exclusive rights to their works. Section 106 of the 1976 Copyright Act grants the owner of copyright the exclusive rights to do the following:
- To reproduce the work in copies or phonorecords;
- To prepare derivative works based upon the work;
- To distribute copies or phonorecords of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending;
- To perform the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works;
- To display the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work; and
- In the case of sound recordings, to perform the work publicly by means of a digital audio transmission.
By using the copyrighted work without permission, you are violating several of these rights including, but not limited to, the right to display, the right to distribute and the right to reproduce the work.
Now, I'm not saying that you can't use discrete portions of the work for fair uses, like comment, parody or satire, under certain (usually non commercial) circumstances. However, using the work in its entirety (or even in large part) will subject you to liability under copyright law.
So, what can you do if you want to use a work that belongs to someone else? The easiest answer is to get permission from the copyright holder. Very often, in this day and age, people are willing to allow others to use their work provided that they're given credit and a link back to their site. Other copyright holders are willing to license their work for a nominal fee.
What do you do then if the copyright holder doesn't want you to use his or her work? Well, at that point, you have two options. Post the link (don't embed it on your site (I'll talk about that in another post), post just the link), find another work that does allow you to use it (Creative Commons is a good place to look) or create your own work from scratch on the same topic.
What can you do if you're already using or displaying someone's copyrighted work on your site? The first thing that you can do is to remove it. If you want to continue using it, you need to contact the copyright holder and ask their permission. Don't be surprised though if the copyright holder isn't thrilled to find out that you've been using their work without their permission.
The safest thing that you can do is to avoid using people's copyrighted work. If you don't know how to write, hire someone to do it for you as a "work for hire". If you need pictures, go out and take them. If you can't find a way to do it yourself make sure that you've got permission or a license to use the material before you post it on your site.
Don't say I didn't warn you. Better safe than sorry....
Visit us at www.ebusinesslawgroup.com anytime to discuss your intellectual property issues.
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